The key to any successful business lies in good advertising. By getting as much attention as you can get, you will have a greater deal of potential customers for your products and services. Nowadays, a great deal of business is conducted online. It is much easier for companies to broaden their market without having to depend of their location. Setting up a website isn’t such a difficult job as you may think. It is the easiest step of starting online marketing. Difficulties come after its launch. Keeping your company’s website isn’t an easy job at all. The web is continuously growing at a fast rate and therefore, it gets clogged with many competitive sites, all of which are trying to find their way to the top. Many small businesses meet great problems after launching their websites. This happens because they do not know how exactly to advertise online.

The Advantages of Online Marketing

Online marketing is a wide spread type of marketing now. The greatest advantage of online marketing is that you are not bound by your company location. You can advertise all over the web which breaks the boundaries set up by your company’s location. Online marketing is the most economical and efficient form of marketing. It requires your time and creativity mostly and it can bring you large profit.

There are various ways of online marketing which are worth mentioning. Here are my top five.

• Email Marketing

A great percent of customers require inspiration and creativity. In order to create ideas and make people desire for your products, you will have to keep your past, current and future customers informed of your products on, at least, a monthly basis. When creating your template email, make sure you add images of your products and services, as well as descriptions for them. Keep your email well organized and implement categories. There are two types of email marketing. Permission based and unsolicited email marketing. Permission based email marketing should be your first choice being that, that way, you allow people to subscribe to your site.  This method will create a targeted market with a greater percentage of potential customers than with unsolicited email marketing. Unsolicited email marketing is a based on burst emails which are most often marked as spam. This can kick you out from the priority list in search engines, due to spam filters.

• Facebook Marketing

Facebook marketing is a great way to advertise your business, both big and small. You can create an aesthetically attractive Facebook page which will surely be seen. Post photographs and videos of your business. It is important to post beautiful photographs which will draw attention to your visitors. You can use Facebook ads to advertise your page even more than just by posting.  Facebook is a great medium for online advertising because you can interact with your potential customers. It is truly important to maintain that contact. So, respond to every comment or question, whether it is positive or negative, keep your posts regular and refresh galleries often in order to keep your visitors and potential buyers informed.

• Twitter marketing

With Twitter you can have a lot of fun. Design your background to match your company logo and brand. There are many designing options on Twitter. You can add a design that consists out of your trademark and write the description of your services in your biography. Twitter isn’t hard to manage. Learn what hashtags are and implement them in your tweets. Make sure you re-tweet some relevant posts that you encounter, respond to each tweet and follow accounts. Twitter is great because of its click-through rate which is higher than with any other social network.

• SEO Marketing

Many people think that SEO marketing has died. However it has not. It has only been changed through web development, and today, with many new internet search engine algorithms, it has advanced. Google’s new search algorithms are ranking your sites with higher grades if it believes that the website content is written, published and managed by a human. It is not only enough to stuff in keywords in a piece of text. Google now includes synonyms in his search algorithms and it cannot be easily fooled. Therefore, fill your site with relevant content and implement photographs in order to motivate your visitors to spend time on your website. Think small if you want to grow big. Create your website to be mobile friendly, starting from the bottom up. More specifically, create a web page for mobile devices prior to making them for PCs. Have your site linked to social media networks in order to get your site take up most of the click-troughs. This way, you will keep your website updated and therefore increase its level of priority on Google’s list.

These are the simplest ways of online marketing. As we said, it is the greatest form of advertising and it is also a cheapest form. What good you have from having a company that can only be heard of in small areas such as cities or small towns? Think big. Now, you have your options.

• Think about its use

Firstly, as with choosing anything else that you want to purchase, you need to think and see what you need the cover for. As I said, there is a variety of boat cover types, and not every cover fits every purpose. For example, if you want to put the boat on a trailer and drive it to your boating destination, you will surely need a cover that has very secure ties and can sustain high speeds. On the other hand, if you want to keep your boat in the water, these covers would not be a right choice, because its ropes go underneath the hull. If your boat is in the water, there is a danger that these ropes could be weakened and a gust of wind could just blow your cover away. So, it is important to keep in mind what you need the cover for.

• Do not think about style

When choosing a boat cover, most people want it to look nice and draw attention to it. This, however, is a big mistake. Yes, of course that it is nice to have a boat that everyone will admire and passers-by will comment upon, but, the thing with these covers is that they are just not as practical and can, in fact, damage your boat. For example, if you pick a cover with bright colors, know that these colors will fade away as the time goes by. This is not a matter of fabric. Any brightly-colored cover will fade in time. After some time, you will be left with something that looks old and unclean, even though it is not. Another thing is that bright colors can ‘bleed’ onto your hull, due to weather conditions or anything else that might cause dye bleeding. Then, you will have to re-paint your boat and spend money on repairing the damages. Choosing a more neutrally colored cover (like light grey or light blue) will help you avoid these problems completely.

Water protection

Boat covers, even though it would seem logical, are mostly not completely waterproof. It all depends on the type of the material used for making the cover. However, even those that are advertised as ‘completely waterproof’ have a breaking point where the water and moisture will break in and possibly damage the upside of your boat. This breaking point also depends on the material. Some will let less water in, and some will let more. Ask in the shop how waterproof they are and see what you need the cover for. If you plan on keeping your boat outside during the winter, it is highly recommended that you put a tarp over it, for extra snow protection. Also, another thing that you should be very cautious about is the water that can pool on the top of your cover. When it is raining, it is impossible to keep the water from pooling, but be sure to remove the pools after the rain is over. This will minimize the chances of water going through the cover and damaging your boat.

It is recommended that you keep these tips in mind when purchasing a new boat cover, because failing to adhere to advice can leave you wondering why you bought the cover in the first place. When you find the cover that suits your needs and when you think it through, you will surely not be disappointed and will ensure that your boat gets the best possible protection. If you think that you do not need a boat cover at all, think again. Boat covers are very useful and your boat needs the protection that the cover offers.

Mandatory boat accessories

As I said above, these are the accessories that you are required by law to have on your boat. They are usually there for your safety, so even if you have no regards for the law (as some people do not), you should definitely have these, because they will prove to be very useful if a dangerous situation presents itself. You definitely do not want to be caught in an open sea emergency without these accessories. They can, also, sometimes be the difference between life and death. If you lack these add-ons, you can end up feeling anxious and uncomfortable on the open sea, or it can make your passengers feel like that and that will make their stay on your boat much less enjoyable.

So, in order to feel safer on the open sea, you should check and verify that your boat has all of the following accessories:

• Life jackets – They are kind of a first-aid kit in the case that you need to save yourself by jumping off the boat;

• Anchors and lines – The anchor is considered an accessory, even though it is a very important part of the boat;

• Ladders – You need ladders to get on and off the boat, when it is in the water;

• Mirrors – They help navigate the boat at a great length, not having them is like not having rearview mirrors on your car;

• Paddles – You will definitely need these if your motor fails on the open sea;

• Safety equipment – Including the first-aid kit, I think that it is quite obvious why this is required;

• Stabilizers – Unless you want your boat to turn upside-down, with you in it, you will definitely require these;

• Buoys – Throwing  a buoy in the sea can help someone who is in the water or help mark your way and whereabouts;

• Lights – Boating in the night can be a great problem if you have no lights;

• Maintenance equipment – You need to keep your boat in shape, even though you are away from any boat maintenance shop.

If you have all of these, then you are sure to spend your boating time worry-free. If you have checked your boat for these accessories, and some are missing, be sure to contact your boat vendor, or go immediately and purchase them. The importance of these accessories cannot be stressed enough.

Non-mandatory accessories

These kinds of accessories are just add-ons and are not required by the law. They are more concerned with making your boat stay more enjoyable and more fun, than they are concerned with your safety. When you go to shop for the accessories for your boat, you will definitely be amazed at all the various things that you can find to make your boat more fun. Boat accessories have advanced very much and there are numerous ways in which you can have a blasting boating experience. Here are some things that you can buy:

• Boat heaters – These provide heat for your boat and make sure that you will not spend cold nights on the open sea;

• Water skies – Why not turn your boating experience into an extreme fun?

• Boat fenders – These will provide your boat with a brand new and fun look;

• Radio and speakers – With these, you can make a party on your boat anytime you want;

• Swim platforms – Be more relaxed when entering the sea and when getting out of it with this accessory.

Of course, the list does not end here. There are many more accessories available for purchase that will provide many hours of fun with your boat. Another advantage of these accessories is that they make your boat more expensive. Every accessory adds to the value of the boat and if you wish to sell, list all you accessories in order to get a better price.

The Sydney Opera House, Sydney, Australia

We can say that The Sydney Opera House has become a trademark of this city. It was built in Sydney Harbor in Australia, on the peninsula. This building was designed by Jorn Utzon, the Danish architect who won the Pritzker Prize Laureate in 2003. In 1957 the construction project of The Sydney Opera House started and it wasn’t finished until 1973. The Sydney Opera House was built in three stages; first stage consisted of constructing and building the upper podium, second stage consisted of building the outer shells and third stage was the interior design and construction.  The material used for this construction is diverse, from glass and plastic to the ceramic tiles and the pre-cast concrete. The walls, and also the ceiling, are made out of laminated glass, the roof is made out of ceramic tiles and the ribs of the shells of The Sydney Opera House are made out of pre-cast concrete.  The interior of The Sydney Opera House is also magnificent and it consists of grate number of facilities and venues such as Concert Hall (the largest interior venue at Sydney Opera House), Joan Sutherland Theater (very acoustic theatre with the orchestra pit and traditional theatre seating made of white birch timber), Drama Theatre (a medium size theatre with black walls and deep blue carpet), Playhouse (originally designed for chamber music recitals with seating close to the scene), Studio (designed primarily for contemporary music performance), Utzon Room (named after the architect who designed the Sydney Opera House, Utzon Room is a glamorous venue for parties and different performances), Forecourt (the one of the world’s greatest stages with beautiful view on the harbor) and Recording Studio (magnificent filming locations and a world class recording studio) and over a hundred rooms. The Sydney Opera House is the National and World heritage landmark and it is under the UNESCO protection.

Dancing House, Prague, Czech Republic

This unusual construction is a product of cooperation of two architects, Vlado Milunic, the Croatian-Czech architect and the Canadian-American architect Frank Gehry.  Dancing House is a home of Nationale-Nederlanden (the insurance company) and it was designed in 1992 and finished in 1996. This building is also known by the name of Fred and Ginger after the famous dancers Fred Astaire and Ginger Rogers because the building looks like the pair of dancers. Because of its unusual shape this type of architecture is called deconstructivist, or new baroque. There are 99 concrete panels, each of them being different in shape and dimension supporting this unusual shape of the building. Dancing house, or Fred and Ginger, consists of two bodies. The first one is a tower covered in glass and it is supported by the curved pillars. The second body has moldings and windows that follow a river in a wavy mode.

The Chrysler Building, New York City, New York, USA

The Chrysler Building is the famous skyscraper in New York City and it was the home of Chrysler Corporation from 1930s until the 1950s. Today this magnificent building is a home of various companies and firms. It was designed by architect William Van Allen for a project of Walter P. Chrysler. This building is the highest brick-made building in the world with 77 floors, and it is the classic representative of Art Deco architecture.  On the 31st floor there are the replicas of 1929 Chrysler radiator caps used as corner ornamentation, while on 61st floor the corners are graced with eagles.  The Chrysler Building is also famous for its terraced crown made out of austenitic stainless steel and silvery metal.  This construction is considered by a great number of contemporary architects to be one of the finest buildings in the New York City.

When being authentic is not enough…

All these constructions are somehow unique and authentic, and they certainly left the mark, not only in contemporary architecture, but architecture in general. These buildings are the result of the creativity and new ideas of their architects and it may be said that they are years ahead of their time.  Nowadays, many architects need good marketing aside from creative projects in order for their ideas to be successfully realized. There are many companies that deal with this kind of work, widely known as architectural marketing. They provide meetings with people and interested parties in order to find the best possible solution so that the architects’ ideas can be realized.

Construction equipment

First of all, it must be made sure that people who are operating the construction equipment that is being used on the site are people who are trained in using that particular machine. Even more so, they should have passed the training for using that particular model of the machine, because not all models work the same. If untrained people are left to operate the machines, then you risk many things going wrong, and the ending result of most of them will be that someone is injured, possibly severely. So, make sure that all the workers are trained to operate their machines well, that they get on and off these machines in the proper manner, that they operate them reasonably and that they are not trying to cut corners with it just to finish the work faster.

People making crowds on the construction site

When something is being built, ordinary by-standers love to stand and watch how the construction workers do their job. On site, it may happen that a lot of people have nothing to do at present and they will usually crowd and watch someone operating a machine. This is very wrong. Machine operators (especially backhoe drivers) will tell you that their biggest problem is when the construction site is crowded. This is something that is reasonable. A backhoe is not a small machine. Man, on the other hand, is very small, compared to the machine. When you need to operate such a machine in a crowd, it can get a bit difficult to avoid injuring someone. So, when there is a crowd of people, the operator should make sure that the crowd is cleared before he starts working with the machine. Sounding a horn usually does the trick, but if it does not, then the operator should consider asking the foreman to clear the crowd. Clearing the crowd is not the responsibility of the machine operator and should be done by the foreman.

Signalization

It is very important that the contractor who has hired the workers to construct a building marks all the areas in the construction site properly. Not all areas are safe on the construction site. One place will have some electrical wires sticking out; another will be used to store hazardous materials, while there might be a hole on a completely different place. All these things have to be marked accordingly. If you signalize to your workers that there is danger near, they will have to be extra careful in order to avoid injuries. On the other hand, not having clearly marked areas of the construction site will bring unwanted troubles for your workers, because surprises lurk at every corner on a construction site. Construction worker safety is best ensured with proper signalization combined with proper training.

Conclusion

In the end, it is important to say that these tips are here to give advice to construction workers on how they should behave on the construction site. Also, it might show a contractor what he should do in order to prevent injuries on the construction site. Again, I must stress that injuries on the construction site can never be completely eradicated, but the point is to always keep them at a minimum. Lives of workers are always more important than anything that is being built, because a human life has no price.

Fire protection and prevention

The most important thing about installing a fire alarm is that you have to think much about location. Well-placed fire alarms can help detect a fire and avoid potential dangers by putting the fire out early. So, what you need to remember is that you have to put a fire alarm in each bedroom, in front of each bedroom, and on each level, if the house is going to be a multi-level one. Later on, when you move in, be sure to test these alarms regularly and to maintain them by changing their batteries at least once a year. This way, you will ensure that your home is well protected from fire for years to come. Also, fire alarms are required by all the building safety codes, so if you do not have them, you can get fined if the municipal building inspector notices that you do not have them. If you need any more information about the topic, it is advisable that you contact the building safety department in your area. Read about additional fire safety tips here.

Electrical safety

When constructing your new home, make sure that the people who install your electrical system do it well and in an organized manner. This will help you later on, because it will prevent the overload of the system, thus helping keep your appliances and gadgets in good order. So, it is advised that sockets are evenly distributed throughout the whole house. When you move in, make sure not to overload any of the sockets. If you want to use any power strips or prolonged cords, make sure to watch the maximum power output that they can produce and keep the load beneath it. This will ensure the safety of appliances connected to the socket. Also, if there are any damaged cables, make sure to replace them as soon as possible. Damaged cables can create great problems if not dealt with immediately. There’s a wide range of electrical safety tests that you should do before you rely fully on your electric network.

Construction permit

When, later on, you want to remodel your home, to make certain improvements or to extend your living space, you will have to consult your local building safety department and inform yourself of the permits that are required for improving your home. It is important to note that required permits vary from one country to another, according to local laws, but there are some standards as to what is required everywhere. So, usually, you will need a permit if you wish to:

• Re-roof your house

• Replace windows

• Install a pool, a hot tub or a spa

• Build any additions

• Build a tall fence

• Remodeling kitchens or bathrooms

• Redo your electrical system

So, if you are planning on doing any of the above mentioned upgrades, then you should definitely consult a building safety inspector and see what is required. He will then be able to direct you where and how to submit the paperwork required for the job.

Conclusion

So, when you are constructing your new home, it is very advised to do some research and see what things you should be careful about. By doing these things right, you will make sure that potential future problems are avoided. Bottom line, paying heed to this advice will possibly save you a lot of money on future repairs, because you will not have to make them. In the end, if you have any further questions, it is advised that you consult a building safety inspector and see what things you have pay special attention to when constructing your home. He will be able to point out all the possible traps and mishaps that can occur during the construction.

Where will the house be built?

Picking a place for the house is an essential thing. There have been examples of people who have hired a contractor to build their house for a really small amount of money, only to have cracks to start to show all over the house. Cases happened where the front porch just started drifting away from the rest of the house. So, when choosing a place for the house, make sure to check whether the ground on which it is going to be built is solid. Also, check whether there are possibilities for a swell to occur. Make sure to do this yourself and do not rely on the contractor to do this for you.

Does the contractor have all the necessary safety measures taken?

Construction site safety measures are something that every contractor has to implement in their house building service. The lives of workers that work on the construction are the most important thing, more important than the house itself. This is recognized by the law. This is why there are severe penalties for anyone who does not hold true to these laws. However, if it is shown that the workers on your house have not respected the construction site safety rules, then you are also in line to be fined. The contractor will probably lose the license to work, but you will also be struck on the wallet, because you allowed such a contractor to work on your house. Also, since the contractor will be banned from working, it might take some time before the works on your house are resumed. For this reason, it is very important to constantly check on the safety of the workers on your home.

Will a municipal inspector be able to spot all wrongs?

Usually, just like with everything public, municipal inspectors, who are assigned to look out for any mistakes that are present in the construction of your building, will not do a good job. Blame this on a great number of homes that he has to inspect that day, the sun that is shining heavily on the ground or anything else, the bottom line is that you cannot rely on the public inspector to point out all the mistakes on your new home. This is why it is always important to hire a private home inspector. A private inspector will focus on his job and you can be sure that he will point out any oversights and lapses that the contractor might have made. This will give you a hint as to what you will have to repair later on, or you can force your home builder to do it on the spot (which is a slightly better solution). All in all, it has been shown (in some severe cases) that the private inspector has found more than 60 lapses in construction, whether they had been intentional or not. All of these lapses had been missed by the public inspector.

Conclusion

At the end, it has to be stressed that not all home builders are as reckless and have the same faults, some adhere to the strict safety code of conduit on a construction site. But, construction industry is full of people who want to cut every corner in order to make some additional profit, even at the expense of the person who hired them and their future safety. So, it is very advisable that you do a good research on the contractor that you wish to hire. If you find anything wrong about the contractor, look for another, no matter how good the terms of the agreement will be. A house well-built is a safe house for generations.

Now, the topic of this article will not be related to any marine activity. In fact, it will be connected to a, let’s call it, peculiar usage of shipping containers and that is, believe it or not, housing.

Yes, due to the fact that they are designed to create a safe environment, because sometimes people transport all sorts of expensive things and who do you think has to pay for something if it gets broken during transport? Well, there are two options. It will be either the company that manufactured the product, or the shipping company. Either way, both these companies will put a lot of effort in designing a state-of-the-art shipping container that will minimize the risk of something bad happening. So, if these contraptions are not used for overseas transport, why not use them to have a roof over your head. In order for you to get the gist of this topic better, here are some examples:

• A Trailer

There is just enough space in there for you to install everything that you need for a certified camp trailer. With a few modifications, it can even become the best in the neighborhood. There are loads of these that you have probably seen when you went camping, but you didn’t even realize that there was something different about them. Try to Google this and see what happens.

• An Additional Room

I came across this guy who had a house. He used a shipping container to create a summer kitchen and he did it by conjoining the container with his house, with a door of course. The only thing that he had to do next was add a little mortar around the edges and paint the container. I was amazed at how simple, efficient and effective it was.

• A Bar

One year, when I was at the seaside, I saw a man who used an open shipping container, which was all fancy, nicely painted and designed, and he created a bar, right there on the beach. Due to the fact that a lot of people were standing right beside the bar, I presume that this man’s business was doing just fine.

• Buildings

At this point, you must think I’m joking. But, imagine this. There are a specific number of containers on the ground. They are all the same in terms of size and shape. Imagine this as the ground floor of a building. Now, you just start putting another “floor” of containers above the ground floor. Repeat this process upwards and voila – you got yourself a building. These shipping containers are very heavy. If such a construction is strengthened with regular building construction mater, it would take an extreme earthquake to tear it down. You can find such constructions if you do a little digging on the net, when you have the time, of course.

1. Writing your speech

This is going to be the most important thing – writing a precise, interesting and memorable speech. The best advice is to break up your core idea into several related ideas and then focus on listing several facts that prove your point. At first your speech will be a collection of bullet points, a few sentences that will point you in the right direction. As you work on it you will be able to expand the arguments, link the ideas and develop a personal style. Generally, a section of the speech will look like this:

• Presenting the main idea and the related concepts

• Explaining a concept related to the main idea

• Listing points that prove that concept to be valid

• Explaining each point and providing facts that verify those points

• Moving on to the other concepts and working through the points

• Making a full circle and giving a summary, restating your main idea and the concepts

This is just a basic format to help you get the general idea. Your speech should branch out from the main idea, but you can also make it more fluid and tailor it to your character and the nature of the event at which you are about to speak.

2. Working on your presentation skills

This is an extensive subject – books have been written on it and there are public speaking courses that devote a great deal of time to presentation skills – so we can’t even scratch the surface in a brief article, but I will try to give you some ideas on getting better at the physical side of public speaking. You will need to have a clear idea how your speech should be read. Think about the long and short pauses, faster and slower parts, emphasizing certain points by changing the tone of your voice or raising your voice, maybe have a little smile while reading a certain part or switching to a more serious tone in some parts. And of course read the speech many times so you can be fluid and not trip up on some words or lose your rhythm. Once you know how it should sound, focus on how it should look – stand up, walk around the room while reading the speech out loud, move your hands to emphasize the point you are making, stand in front of the mirror and work on your body language and facial expressions. It helps to imagine that you are an actor preparing for a role. Try to memorize the speech, or at least the most important parts, so that you can keep a steady rhythm without looking at the paper too much.

3. Learning to control your emotions

You will have the shakes before going in front of your audience, you may also sweat, experience a dry mouth, have very negative thoughts, feel sick and you will want to run away and hide from the world. This is normal, and some people have it worse than others. You will need to counter every negative thought with a positive one, and focus on success. Once you have dealt with the negativity, you’ll need to lower your heart rate and relax. You can do this by breathing deeply for several minutes, thinking of something that makes you happy, having your favorite snack, having a drink, listening to relaxing music etc.

If you can manage to go over these points and do a decent job of writing a speech, practicing your presentation skills and creating a relaxation routine then you have won half the battle. Make sure you prepare diligently and you will be surprised how the words just flow from your mouth once you have gotten those first few sentences out.

By giving promotional pens to customers, you also giveaway a sense of good will, and you make it much more probable that the consumer will be loyal when it comes to using your services. This also shows how companies care for their customers. Pens are also good for brand-building. When someone is carrying around a product with company information, he is creating brand awareness. Pens can easily be transported, so it’s easy to send them abroad. They are light, so the postage will be cheap, making pens ideal to send overseas. With pens you can reach out to a large number of people which would not be possible if you depend only on the so called “word-of-mouth” publicity. A person doesn’t necessarily have to own your company’s pen. There is a certain level of our subconscious connected to how people react to printed pens. For example, you can own a milk company and give some pens to the most visited places in your city. When a potential customer just uses your pen multiple times (at the post office, in the bank, at a coffee shop), that will most certainly make him think of your company when he goes to buy milk afterwards. You have to admit that there really is no better marketing than that, with something so small.

How to make sure that your promo pens succeed?

There are some features that might help:

• Always dare to be different

In order for your company to stand out in the eyes of the consumer, feel free to add one dashing color in your pen’s design. There is nothing wrong with black and white colors, but keep in mind that you have to be better, different and more unique than your rival companies.

• Take multi-functionality into consideration

Your pens can also have dual purpose as well. This can be for example, acting as a key ring, as a bottle opener, or anything else that is practical and used in every-day life.

• Green credentials

It is always good to include eco-friendly values along with the information about the company, when designing your pen. For example, companies that are worried about the company’s bad impact on the environment would be more than glad to use recycled pens.

Also, make sure you put your company’s number on the pen, because that is equally important as the services of the company and the logo of the company, if the consumer wants to contact you. People usually lose interest if they have to search for a number. So, make sure you make your pens smart, with all the information needed, no more, no less. Knowing the best marketing strategy can put you ahead of your competitors. Many businesses forget these little techniques, because they focus too much on large marketing campaigns. But sometimes, the little things can be just as effective, of even more.

To sum up, pens are widely used in everyday life because they are needed wherever you go.  They are cheap to make, easily sent abroad, they can have multiple use. They are a very effective option of advertising, and they continue to be the most used promotional product. All you have to do is make your pen unique and different, with all the information needed (don’t forget the phone number and the address where people can reach you if they want) and you are sure to reach more people than you expect and get your name out there in a very short period of time.